Updated: May 23, 2022
Ten tips for preparing content for services
Preparing content for services can be more difficult and daunting than for products.
Today we have ten easy ideas for you to make your content more engaging.
1. AIM TO EDUCATE
Write your content like you are talking to the general public and not your specific industry
2. TELL STORIES
Do not be afraid to use stories to present facts. It will not make your company “less” serious. People remember better information with stories and images than hard facts.
3. USE INFO-GRAPHICS
Show hard facts with an info-graphic. There are easy to use programs like Canva that can help you create an info-graphic in less than ten minutes.
4. CREATE POLLS
A wonderful way to engage with your audience is to ask them questions. Get directly to the source ask you audience what they would like to know more about.
5. USE SHORT VIDEOS
Talking to a camera can be a daunting experience but if you are not afraid of the spotlight using short videos is a fantastic way to get your message across in a more entertaining way.
6. COLLABORATE WITH OTHERS
Someone else can bring a unique perspective to the table and make things more interesting. Remember not everyone is a competitor, try to find strategic allies in your industry.
7. SHARE PERSONAL FACTS
We all like to connect with people. Sharing information about who you are, will make you more relatable to your audience.
8. ENGAGE WITH OTHERS
An easy way to increase your engagement is to have “reciprocal” engagement. The more you interact with others the more they will be interested in you and what you have to say.
9. PRIORITIZE RELEVANT CONTENT
Do not always engage with your audience when you want something from them. Try giving them valuable content 98% of the time and advertising your services 2% as a general rule.
10. KEEP YOUR CONTENT SHORT
Nowadays is hard to keep people’s attention. The shorter your content is the higher the chances some will stay with you until the end.
Thank you for keeping up with us to this point by the way!