LinkedIn is where business gets done online and your company's LinkedIn page is one of your most important assets on social media.
Increasing your followers should be one of your first priorities.
This guide will help you optimize your LinkedIn page and get you started with 10 simple tips.
1) MAKE SURE YOUR PROFILE IS COMPLETE AND OPTIMIZED
Your company page must include:
your company logo & cover image
all company information (make sure to include keywords to make it easier to find you)
link to all your existing assets such as your website, email address, and any media links you already have.
2) ADD COMPANY ADMINS AND INVITE CONNECTIONS TO YOUR PAGE
Inviting your connections to follow the company's page is the easiest way to gain more followers.
Each administrator can invite different connections based on their network, so make sure to select the right administrators and invite carefully selected connections to avoid being spammy.
3) POST REGULARLY AND AT DIFFERENT TIMES
LinkedIn recommends posting at least once a day to establish a trusted voice.
If you want to post less often is absolutely fine but make sure to post regularly enough in order to have sufficient data from your posts and page interactions.
4) EXPERIMENT WITH DIFFERENT TYPES OF CONTENT
LinkedIn is a great platform for long content formats such as articles and white papers.
However, make sure that your content includes enough eye-catching content such as short videos, infographics, photos, and custom images.
5) DEFINE YOUR CORPORATE BOOK
Make sure to stay on brand and be "sticky" by creating your corporate book.
Your corporate book should include your logo, corporate colors, typography, images, and communication style.
Make sure to use these consistently across all your posts to help people recognize you.
6) MAKE USE OF HASHTAGS AND MENTIONS
Hashtags and mentions will help other people discover your content and eventually follow your page.
Make sure to use only relevant hashtags and mention relevant industry people in your posts to avoid being spammy.
7) ENCOURAGE YOUR EMPLOYEES TO BE ACTIVE
Make sure that your employees display the connection to your company properly so that when people connect with them, they will be led to your company page as well.
Encourage your employees to re-share your page content and don't forget to mention them
often and celebrate their milestones.
8) MAKE USE OF THE LINKEDIN NEWSLETTERS FEATURE
Use LinkedIn newsletters to keep your audience engaged with your content and make sure that they don't miss any important updates from your page. Newsletters will also help you reach a broader audience and make sure your audience receives time-sensitive information such as events, promotions, or special communications.
9) BE ENGAGED WITH YOUR INDUSTRY
Engage with other pages, companies, and industry leaders as much as you can.
Social Media is more than a self-promotion tool. It is a place to share and grow knowledge as a community.
The more you interact with others, the more they will interact with you as well.
10) USE LIVE EVENTS AND WEBINARS
Sharing educational content via live events and webinars will draw attention and engagement to your page.
These will help you establish yourself as an industry leader regardless of your company size.
If you are struggling to make your LinkedIn page grow and establish your social media presence online our plans can help you no matter what the size of your business is. Check our plans section or schedule a free personalized consultation today to discuss your needs.